Practice areas

Strategic Communications

Give organisational priorities a clear and consistent voice.

About this service

Communication is most effective when it is connected to a clear purpose. Without defined objectives, audiences and messages, even well-produced communication can become fragmented or fail to support an organisation's priorities. VeritasPrime helps organisations translate their objectives into practical communication strategies.

When this service may be needed

  1. 01

    An organisation is introducing a new policy, programme, service or initiative.

  2. 02

    Different departments or representatives communicate inconsistent messages.

  3. 03

    Leadership needs to explain a complex decision to different audiences.

  4. 04

    An organisation wants to improve stakeholder understanding of its work.

  5. 05

    Existing communication activities lack clear objectives or a coordinated plan.

How we can help

Our support may include:

  • Communication objectives and strategic planning.
  • Audience identification and segmentation.
  • Key-message development.
  • Channel selection and communication scheduling.
  • Stakeholder communication plans.
  • Leadership messaging and supporting materials.
  • Implementation guidance and performance indicators.

How the engagement works

We begin with the organisation's objectives and the communication challenge. We then identify the audiences, messages and channels that best fit the purpose, before developing an implementation plan with agreed responsibilities and measures of progress.

The result is a practical communication framework that connects what an organisation needs to achieve with what it needs to communicate.

Next practice areaCrisis Communication

Develop a Communication Strategy

Tell us about the issue you need to address and the support you are looking for. We will discuss whether our services fit your needs and agree on an appropriate next step.